Trust. For adult incontinence products, it simply has to start with that word. And no fiber is trusted more by consumers than cotton. Of course, since Barnhardt’s natural cotton is breathable and comfortable, it lends itself perfectly to adult incontinence products.
While cotton is also naturally hypoallergenic—which helps prevent skin irritation—another trait that shouldn’t be underestimated is how soft and comfortable cotton feels. Again, it all starts with trust. And when cotton is a part of adult incontinence products, it ends with dignity.
Adult Incontinence Consumer Research
Adult Incontinence (PDF)